PFS Market Sentiment Podcast – Global Trade Shakes Up: Trump’s Tariffs Reshape Markets & Test South Africa’s Economic Resilience

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💹 Major Currency Snapshot:

USDZAR: 17.79
EURZAR: 20.78
GBPZAR: 24.09

Introduction:

The global economic landscape is currently experiencing significant upheaval due to US President Donald Trump’s escalating trade tensions and new tariff announcements, which are causing widespread market volatility and direct economic challenges for various nations. This period of unpredictable trade policies is compelling affected countries, particularly South Africa, to urgently reassess their economic strategies and supply chain resilience in the face of impending 30% tariffs on their imports. While South Africa’s manufacturing sector showed a “tentative sign of resilience” in May with a slight uptick in production, economists remain cautious, emphasizing the vulnerability to external shocks and the critical need for strategic diversification to ensure long-term stability.

Key takeaways from sources:

  • Escalating Global Trade Tensions Driven by US Tariffs: US President Donald Trump has significantly intensified global trade tensions by announcing plans to impose “blanket levies of 15% or 20% on most trade partners” who do not receive specific tariff letters. High specific tariff rates have also been announced, including 35% on all Canadian goods starting August 1, and 25% on Japanese imports imposed earlier in the week. Trump has also threatened 50% tariffs on Brazilian imports and indicated that the European Union could receive a letter on tariff rates soon. These announcements have “jolted complacent markets” and created significant “uncertainty around his evolving trade policy”. Companies like Uniqlo owner Fast Retailing have already warned of a “significant impact on its U.S. operation” later in the year, planning to raise prices to mitigate the blow.
  • South Africa’s Acute Vulnerability and Urgent Need for Diversification: South Africa faces “tough trading conditions ahead” due to the Trump Administration’s imposition of a sweeping 30% tariff on all South African imports, effective August 1, 2025. This move is expected to have “significant economic and industrial implications”. South Africa’s economy is “heavily reliant on external demand,” with exports accounting for 27.8% of GDP in 2024, and the US representing a “meaningful headwind” at 7.7% of outbound trade. Key sectors particularly exposed include automotive, precious metals and minerals, and food (such as citrus, wine, nuts, and auto components). Experts warn of “immediate and profound consequences,” including reduced US consumer demand, dampened export volumes, slower production, inevitable job losses, and weakened investor confidence. In response, President Cyril Ramaphosa has urged “South African companies and negotiators to accelerate diversification efforts and build greater economic resilience”. Recommended strategies include:
    • Identifying and cultivating new international markets beyond the US, such as the EU, UK, Latin America, and within Africa, leveraging existing trade agreements.
    • Reimagining value chains entirely, investing in regional value chain integration (e.g., within SADC, BRICS, and AfCFTA frameworks) and accelerating partial local beneficiation.
    • Boosting domestic demand and improving operational efficiency.
    • Emphasizing “Buy Local” initiatives rather than shifting production to the US, which would be disadvantageous for the local economy and jobs.
    • The tariffs could accelerate “friend-shoring” or “near-shoring,” where the US imports from politically aligned or geographically close countries, potentially triggering a global re-routing of goods.
  • Mixed Signals within South Africa’s Manufacturing Sector: Despite the looming tariff threat, South Africa’s manufacturing sector showed a “tentative sign of resilience” in May 2025, recording a 0.5% increase in production year-on-year. This marks the first year-on-year growth in 2025 after six consecutive months of decline, following a significant 6.4% slump in April. On a monthly basis, seasonally adjusted manufacturing production increased by 2% in May compared to April, representing the strongest month-on-month rise since July 2024. Five of the 10 manufacturing divisions showed upward growth, with the metals and machinery division being the largest positive contributor, expanding by 4.3% year-on-year. However, this improvement is viewed with “cautious optimism”, as the ABSA Purchasing Managers’ Index (PMI) remained in “contractionary territory for a seventh consecutive month,” indicating strained business conditions due to lower demand. The sector still faces challenges such as “subdued domestic and global demand and has excess capacity”. While showing “capacity for adaptation and recovery even under stressful conditions,” the data “doesn’t signal a full recovery”.
  • Volatile Global Currency Reactions: Trump’s tariff announcements have led to significant currency fluctuations:
    • The US dollar (USD) generally strengthened against a basket of currencies, largely supported by the overall uncertainty surrounding trade policy.
    • The Canadian dollar was among the biggest losers, falling more than 0.5% against the US dollar immediately after the 35% tariff announcement.
    • The Euro (EUR) slipped 0.25% against the dollar and was headed for a weekly decline of nearly 1%, as investors suspect trade talks with the US are not progressing well.
    • The Japanese yen (JPY) eased against the dollar, heading for a significant weekly gain, but was down for a seventh straight week on the euro and hit a five-month low on the Australian dollar.
    • The Brazilian real was set to lose 2% for the week, its steepest weekly decline in nearly five months.
    • The South African rand (ZAR) exhibited mixed performance on July 11, 2025: it weakened by 0.34% against the US dollar to R17.79, while the euro strengthened by 0.14% against the rand to R20.78, and the British pound gained 0.21% to R24.09.

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Sources referenced:


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